Mackie's of Scotland Case Study
Mackie's of Scotland is a Scottish ice cream and Chocolate manufacturer based at Westertown Farm, Rothienorman, Aberdeenshire. The business was established in 1912 as a dairy farm, formerly operating as a milk retail business until first diversifying into the manufacture of ice cream in 1986
Mackie’s real dairy ice cream is now no.1 in Scotland, available in all major retailers across the UK, and exported to several countries across Asia. Mackie’s of Scotland make over 12 million litres of ice cream a year and is one of the top five take home brands of ice cream in the UK. Mackie’s has diversified further to produce an array of award-winning products from ice cream, crisps & popcorn to chocolate.
All Mackie’s ice cream is made on the family farm, with fresh, whole milk from their own dairy herd. The ‘Sky to Scoop” ethos sees the company generate its own renewable energy to power the business, grow crops to feed the cows, make their own ice cream packaging and their own ingredients like honeycomb. The company mission is to become the greenest company in Britain and they are well on the way to being self-sufficient in renewable energy.
Pitreavie have helped Mackie’s to reduce their administration costs and consolidate some of their purchasing requirements with one supplier, Pitreavie supplies a wide range of packaging materials to Mackie’s, including polythene, films and cartons.
Mackie’s like to support local businesses where possible and this also helps them reduce unnecessary carbon miles in transport. With a local Pitreavie site based in Bridge of Don, Aberdeen Pitreavie can support the Mackie’s business, and service and turnaround times have improved, meaning a dedicated just in time supply to support their production schedules.
Knowing that Pitreavie has the stock and the fleet to deliver on time in full, Mackie’s have peace of mind that their packaging supplies will arrive when required.
Stephen Heslop, Managing Director at Pitreavie Group said “Pitreavie are delighted to support Mackies, one Scotland’s top food and drink brands, with their packaging solutions. By understanding their needs and consolidating their packaging products, we have successfully reduced the company’s administration costs.”
Nikki Nangle, Marketing & Design Executive at Mackies said “It’s great to find a local solution , the Pitreavie team have been friendly & helpful and have provided us with a diverse range of packaging and printing solutions - from customised shipper boxes for export, new gift packs solutions to instant win tickets”